Reading Gillin's The New Influencers this week, I read chapter 7 in which David Meerman Scott's electronic book, The New Rules of PR: How to create a press release strategy for reaching buyers directly. I used the e-book as a source on a research paper once, so I was familiar with the content. Scott's idea is very forward-thinking and PR people should heed his advice.
Finding reasons to send press releases all the time rather than just when news happens is a novel idea, but don't take the "all the time" too seriously, or you could become annoying. Really, I think a good blog with keywords and tags and great content is more effective.
"Social media is PR's turn to shine."
I love this idea. I love that PR people are open and willing enough to be the users and the influencers and find out how we can really use these tools to better our field.
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